International Journal of Advance Agricultural Research
ISSN: 2053-1265
Vol. 6(3), pp. 47-54, April 2018

Media use pattern of fish farmers in Oluyole Local Government Area, Oyo State, Nigeria

Amusat, A. S.* and Oyedokun, M. O.

Institute of Agricultural Research and Training, Obafemi Awolowo University, P. M. B, 5029, Moor Plantation, Ibadan, Nigeria.

*To whom correspondence should be addressed. E-mail:

Received 20 February, 2018; Received in revised form 20 March, 2018; Accepted 23 March, 2018.


Fish farming, Media, Catfish, Fishery technologies.

Mass media have been known to be an important source of useful information to fish farmers. The study, therefore, assessed media use pattern of fish farmers in Oluyole Local Government Area, Oyo State, Nigeria. Structured questionnaires were used to collect information from 109 respondents which were purposefully selected because of the large number of fingerlings stocked in their ponds. Data collected were analyzed using mean, standard deviation and Chi-square. Majority of the respondents (74.3%) were males, married (85.3) with a mean age of 57.4, while majority (85.3%) reared catfish. The most common way of getting information on fish technology to the fish farmers was through radio (97.2%), while most (50.5%) considered evening period as the most appropriate time for getting across information on fish technology to them. Irregular power supply ranked first as major constraint faced by the respondents in the study area. Results of Chi-square obtained indicate that sex (p = 0.006), marital status (p = 0.027), primary occupation (p = 0.000) and education (p = 0.000) had significant relationships with media use pattern. It is recommended that more information on media use should be provided to fish farmers and also sensitize them on the associated benefits of using media to obtain technologies. Finally, youths and women should be sensitized to come into fish enterprise as it is dominated by males and fairly old people in this study.

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