International Journal of Business and Finance Management Research
ISSN: 2053-1842
Vol. 4(7), pp. 102-108, October 2016
doi.org/10.33500/ijbfmr.2016.04.011



Perceived customer patronage of transport companies in a developing country

Patrick Ehi Oseyomon1* and Lawrence Ayemere Ibadin2

1Department of Marketing, Faculty of Management Sciences, University of Benin, Benin City, Nigeria.
2Department of Accounting, Ambrose Alli University, Ekpoma, Nigeria.

*To whom correspondence should be addressed. E-mail: poseyomon@yahoo.com.

Received 16 August, 2016; Received in revised form 16 September, 2016; Accepted 20 September, 2016.

Abstract


Keywords:
Patronage, Drivers’ skill, Vehicles, Passengers.


The study examined the perceived customer patronage of transport companies in Nigeria using Benin City as case study. The focus of the study was to uncover the determinants of the perceived patronage of transport companies by passengers. The study adopted cross sectional research design by the use of structured questionnaire to elicit data from respondents. Data gathered were analyzed using tables, percentages, chi-squared, Phi and Crammer’s V test. The results of analysis showed that comfort/safety, brand image, fare charges, drivers’ skill/quality of vehicles and welfare/customer services were the determinants of customer patronage of the transport companies sampled. It is recommended that for transport companies in Benin City in particular, and Nigeria in general to continue to retain and attract new customers, the management of transport companies should put comfort, safety of customers among others on the front burner.

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