International Journal of Business and Finance Management Research
ISSN: 2053-1842
Vol. 9(1), pp. 1-5 March 2021
doi.org/10.33500/ijbfmr.2021.09.001

Competitiveness strategies in the Greek dairy industry?

Konstantinidis Christos¹*, Giovanis Nikolaos¹, Theocharidou Athina² and Tsiouni Maria²

¹School of Business Administration, International Hellenic University, Serres, Greece.
²School of Agriculture, International Hellenic University, Thessaloniki, Greece.

*To whom correspondence should be addressed. E-mail: chkons10@gmail.com.

Received 7 March, 2021; Received in revised form 17 March, 2021; Accepted 22 March, 2021.

Keywords:
Competitiveness strategies, Profitability, Market share, Dairy industry.

The dairy industry is one of the most important sectors of the Greek food industry having great impact on the gross domestic product (GDP) and other economic sizes such as the turnover, the value added of the production and the number of the employees. It is characterized by a high degree of concentration and intense competition between the big enterprises and the small local enterprises of the dairy sector. The present study investigated the factors that determine the competitiveness and the selection of the strategy of the dairy industries using indicators such as profitability and market share. The results obtained show that the dairy firms undertake profit investments and use debt financing in order to be extended and acquire a bigger share of the market.

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